SAN FRANCISCO, California (October 19, 2006) – A diverse group of industry insiders scattered across California have recently launched a new project named EXECUTIVE LIFE (EXELIFE.COM) to educate consumers about the ever-growing dilemmas of the aftermarket performance industry, and examine market trends.

“The aftermarket industry is facing a severe problem these days,” says Patel, founder of EXELIFE. “All of us at EXELIFE believe in free-market capitalism. However, when it comes to the blatant disregard for intellectual property, we firmly stick to our values. Today, most consumers are looking for the best bang-for-the-buck modifications for their vehicles, and we don’t blame them. However, we are going to make it our mission to educate the aftermarket consumer base why they should think twice about buying replica products.”

The EXELIFE team consists of entrepreneurs, marketing executives, photographers, and respected tuners who have all been aftermarket enthusiasts for numerous years. The website will feature articles aimed to educate consumers and create customer awareness to product purchasing, industry insider details regarding company product R&D, and technical information for building a top quality street, show, or track vehicle. EXELIFE will also feature a variety of luxury-tuned vehicles and forecast future trends in the automotive aftermarket segment.

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About EXECUTIVE LIFE
Founded in 2006, EXECUTIVE LIFE (EXELIFE) consists of a diverse group of aftermarket industry insiders scattered across California. The EXELIFE team consists of entrepreneurs, marketing executives, photographers, and respected tuners who have all been aftermarket enthusiasts for numerous years. Their goal is to educate consumers about the ever-growing dilemmas of the aftermarket performance industry, and examine market trends.